
During my tenure as a Post-Production Supervisor and Art Director at Duarte, one of the key clients we worked with was Qualcomm, a leading technology company known for their advanced mobile processors and wireless technologies. We had the privilege of producing visual content for some of their most significant events, including the Snapdragon Tech Summit, Mobile World Congress (MWC), and the Internationale Funkausstellung (IFA).
The Snapdragon Summit, held annually in Hawaii, is Qualcomm’s flagship event, where they showcase their latest technology innovations and advancements. As part of our collaboration with Qualcomm, we were tasked with creating videos that captured the excitement and energy of the event. We used a combination of footage, slides and motion graphics to introduce key features and benefits of Qualcomm’s latest products.
MWC is another significant event in the technology industry, where companies from around the world showcase their latest mobile devices and technologies. For Qualcomm, we created videos that demonstrated the capabilities of their latest Snapdragon processors and 5G wireless technologies. Our videos were shown on the main stage, presented by the CEO and CMO, generating a lot of media attention and generating buzz around their latest products.
IFA, held annually in Berlin, is one of the world’s leading trade shows for consumer electronics and home appliances. Qualcomm had a strong presence at the event, and we created videos that showcased their latest products, including their Snapdragon processors for laptops and mobile devices.
Working with Qualcomm at these events was both a challenging and rewarding experience. We had to create content that not only showcased the power of their leading edge technology products but also captured the attention of attendees and generated interest in their brand. It required a deep understanding of their products, their brand, and the technology industry as a whole. However, the end result was worth it, as our videos helped Qualcomm stand out at these events and generate media interest and maintain brand dominance in their sector.
Client
Qualcomm
Role
Editor
Creative Director
Motion Design
Pre-Vis
Post-Production
Supervisor